This is rapidly becoming a hot issue across the entire network: how to promote your site and how to reach out to the experts and peers in your industry. We can come up with budgets and promotions but the means and ideas about how to reach your target audience HAS TO come from you and your community. Has to. Has to, has to, has to! We simply are not experts in your field. We don’t have the the connections nor the experience you bring to the table. You are both our evangelist and our ambassador — and sharing links to great questions and answers is the best way to start.
Stack Overflow has been a huge, red-hot success story in the programming arena. But that early success came in large part to the participation of Jeff Atwood and Joel Spolsky, both cult-classic bloggers and celebrities in their field. We want that same success for you and your community. That’s why we need to identify the Jeffs and the Joels of your industry. We need bloggers, pundits, podcasters, publishers, celebrities… anyone who can rally the troops, so to speak.
Meta is the perfect venue reach out and ask around about who knows whom. Ask your friends to ask their friends. The people needed to make your site a huge success are already within your reach.
For more detail see: A Recipe to Promote Your Site
* This question comes verbatim from The 7 Essential Meta Questions of Every Beta.
